We believe technology should feel human. We specialise in thoughtful, handcrafted digital experiences that
help organisations turn complexity into clarity—and ideas into impact.
The Services
Strategy
We help organisations ask better questions. Through design-led inquiry,
we uncover what’s not working—and shape interventions that are clear, usable, and grounded in
context.
Brandwork
We design distinctive, versatile brand identities that translate well
across digital and real-world touchpoints.
Interface & Experience
We craft web and app interfaces from scratch—no templates, no generic
UI kits. Every screen and interaction is purpose-built to reflect your product, serve your users,
and express your vision.
Development
We build accessible, performant front-ends—and work seamlessly with
development teams to make sure what’s designed can be delivered and scaled.
The Work
Sa Biennale
Crafting immersive branding and design for sā Biennale,
Asia’s highest land art festival at the intersection of land art and climate activism.
Branding
UI/UX
EBC Reader
Delivered a visual and strategic overhaul of EBC Reader,
introducing LLM capabilities and enhancing content discovery for legal professionals.
UI/UX
Strategy
Cakeshop
Shaping product strategy and identity for Zomato Cakeshop,
reimagining how desserts delight a broader audience.
UI/UX
Strategy
Branding
Amie
Developed Amie’s identity and web design, elevating its
vision of a rotating wardrobe for modern lifestyles.
Branding
UI/UX
Net Gala
Built product strategy and design for Net Gala, a sports community
and venue booking platform.
Strategy
UI/UX
Branding
Emotional AI
Designed emotional-AI products for iOS and web, blending deep
research with human-centered strategy.
Branding
UI/UX
Borkowski
Redefined Borkowski’s digital presence with a bold, modern
web and content strategy for the legacy PR agency.
Branding
UI/UX
The Team
Charu Pragya
Gyan Lakhwani
Namita Sunil
Ravee Deshpande
Anyone affected by the indirect consequences of a specific action will automatically
share a common interest in controlling those consequences, in solving a common problem. Since every
action generates unintended consequences, publics continuously emerge, overlap, and disintegrate.