About
We believe technology should feel human. We specialise in thoughtful, handcrafted digital experiences that
help organisations turn complexity into clarity—and ideas into impact.
Are you a startup at the beginning of a rocketship growth curve?
We can work with you to sharpen your product, clarify your brand, and set up systems for scale.
Book a free consultation →The Services
Polish your pitch. Price your product. Launch the site. Relaunch it, this time even better. Build the app. Go viral.
Celebrate. Then do it all again. With us.
Brandwork and Identity
We design distinctive, versatile brand identities that translate well across digital and real-world touchpoints.
Interface & Experience Design
We craft web and app interfaces from scratch—no templates, no generic UI kits. Every screen and interaction is purpose-built to reflect your product, serve your users, and express your vision.
Development
We build accessible, performant front-ends—and work seamlessly with development teams to make sure what's designed can be delivered and scaled.
Product and Service Strategy
We help organisations ask better questions. Through design-led inquiry, we uncover what's not working—and shape interventions that are clear, usable, and grounded in context.
The Work
Net Gala
Playing sports together is fun. It should feel that way. Strategy and User Experience for a sports community and venue booking platform.
strategy
ui/ux
Dancing with Mountains
Designed and developed a digital space for Dancing with Mountains that translates radical philosophies into an exploratory web experience.
website
Literary Map by Hammock Mag
Designing an interactive literary map for Hammock Mag, visualizing authors' geographies with data-rich storytelling.
UI/UX
Development
Strategy
Amie
Developed Amie’s identity and web design, elevating its vision of a rotating wardrobe for modern lifestyles.
Cakeshop
Design explorations and identity for Zomato Cakeshop, reimagining how desserts delight a broader audience.
UI/UX
Strategy
Branding
EBC Reader
Helping EBC Group reimagine the brand and experiences for their e-Library offering, EBC Reader, for an AI-first era
UI/UX
Strategy
Sā Biennale
Immersive branding and design for sā Biennale, Asia's highest land art festival
Branding,
UI/UX
Listen
Designed emotional-AI products for iOS and web, blending deep research with human-centered strategy.
Design
UI/UX
Borkowski
A fresh look for a London-based PR Agency. We helped Borkowski refresh their brand and website for a bold new look.
website
Advanced Hydrocarbon Fuels
Saving the world one plastic bag at a time. We helped AHFL communicate their patented process to turn plastic into fuel.
website
Bobo Cakery
A bespoke e-commerce website for Bobo Cakery, a bakery that specialises in highly-customised artisanal cakes.
UI/UX
Strategy
Branding
The Team
Charu Pragya
Founding Partner
Gyan Lakhwani
Founding Partner
Namita Sunil
Branding & Product Design
Ravee Deshpande
UX & Visual Design